Why Do Consumers Purchase Jewelry from Expensive Luxury Brands?

When Marilyn Monroe sang, “Diamonds Are a Girl’s Best Friend,” in 1953, she couldn’t have been more true. What lady can resist the seduction of sparkling diamonds from the top high-end luxury jewelry manufacturers more than fifty years later? We have the answers you need if you’ve ever wondered why some individuals can afford to spend thousands on upscale, premium jewelry brands. Find out why individuals adore purchasing luxury jewelry, from classic splendor to significant confidence boosts and astute investments.

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Why would someone purchase expensive jewelry for hundreds or thousands of dollars when they could get a knockoff for a much lower cost? The extraordinary materials used in the creation of luxury jewelry are a big element in their price.

Whether it’s 18 carat gold, vivid, eye-clean gemstones, or conflict-free diamonds, selecting the finest raw materials and expertly making them requires a substantial financial commitment as well as sophisticated artisan abilities.

Although the cost of luxury jewelry is increased for this reason, you can be confident that your pieces will last longer and always look stunning. Diamonds are everlasting, after all.


Jewelry is the ideal means of expressing oneself, whether you choose delicate strings of pearls or big statement pieces.

The best part is that jewelry becomes more versatile the more you own of it. To create a look that is uniquely yours, don’t be afraid to combine traditional jewelry with your favorite contemporary pieces and delicate items with bold ones.


A brand-new, opulent piece of jewelry is the ideal way to commemorate a fantastic achievement. NFL player Kelvin Hayden proposed to actress Taraji P. Henson only moments earlier, and as a way to honor their love, he gave her identical $10,000 Cartier Love Bracelets.

There are many reasons to treat yourself to (or give your special someone) a stunning piece of luxury jewelry that will be treasured for a lifetime, including graduations, promotions, marriages, and first babies.


Images of riches, power, and success often spring to mind when we think of luxury. Through eye-catching advertisements and celebrity brand ambassadors that exemplify these desired qualities, luxury firms develop these images for their brands.

When someone wears expensive jewelry, they acquire these alluring qualities that make them readily identifiable to anyone who are familiar with these esteemed brands.


Who hasn’t relished a little shopping spree? More than half of Americans confess to using retail therapy, according to Psychology Today.

Whether you are coming off of a breakup or have a stressful occasion coming up, there are several emotional benefits to shopping for luxury jewelry, including increased self-worth and a sense of relaxation.

You will feel confident and ready to face any change, whether it’s a job interview, a first date, or a final test, if you wear the appropriate jewelry.


We all like seeing what our favorite celebrities are wearing, whether it’s for the Met Gala, glossy magazine covers, movie appearances, or Instagram photos.

It is very easy to get inspired by things like Lupita Nyong’o’s vibrant style at Tiffany & Co., Meghan Markle’s jewelry box filled with Cartier jewels, and Mariah Carey’s displays of Van Cleef & Arpels Alhambra pieces.


Fine luxury jewelry, diamonds, and gold are in high demand. The bad news is that fake Cartier bracelets and costume jewelry are worthless, even if you might be able to enjoy them for a few years.

Since genuine high-end jewelry is constructed from exceptional materials that are built to last a lifetime and are infused with the reputation of the brand, it is more likely to hold its worth than any fake or costume jewelry.

If the time comes for you to refresh your jewelry collection, you can think about selling the items you no longer wear to help pay for new purchases.

You will always make far more money selling real jewelry than you would selling costume or imitation pieces.


Now that you understand why individuals will cheerfully shell out thousands of dollars for jewelry from upscale luxury companies, are you feeling motivated to get some fine jewelry of your own?

The good news is that expensive jewelry doesn’t have to be unaffordable. We at LuxuryBazaar.com think that everyone should be able to purchase a large assortment of exquisite high-end jewelry.

Take advantage of exclusive offers on well-known brands and reasonable monthly payments via our partner Affirm.

Not sure where to begin with jewelry?

At low pricing, Treasuredandco offers an extensive collection of luxury jewelry with highly sought-after brands and unique pieces.

Our representatives are at your disposal to assist you in selecting the ideal jewelry to fit both your budget and style.