Strategic planning, campaign management, communication and messaging, voter research and analysis, and digital marketing are all provided by thousands of political consulting firms in India. These firms have worked with notable politicians to help them win elections and influence public opinion.
Despite new entrants joining this cutthroat field regularly, just 3 have positively contributed to transforming India’s political scene, listed below.
LeadTech
In 2008, Vivek Singh Bagri founded Leadtech, India’s first political strategy and consultancy organization. The organization creates ground intelligence, finds and grooms people, conducts qualitative research, and builds winning narratives utilizing cutting-edge technologies.
The firm represents MLAs, MPs, parties, states, Chief Ministers, and National Leaders. The corporation has introduced various standardized revolutionary campaign services and created a distinct media and public relations department for politicians to meet market demand. Using in-house mobile apps and geotagging, it restores data authenticity and confidentiality to politics.
Leadtech has expanded to Hyderabad and Bengaluru from Gurugram. 20 state elections and 1500 clients for the company. At least 100 MPs are anticipated to hire Leadtech for the 2024 Lok Sabha Elections.
Indian Political Action Committee
Prashant Kishor started political consultancy I-PAC in 2013. This corporation manages state elections without politicians, unlike Leadtech. From Modi’s 2014 election campaign to INC’s 2017 Punjab campaign to AAP’s 2020 Delhi campaign, IPAC has several high-profile successes.
I-PAC handles political campaign research, analysis, execution, and monitoring. Its data-driven strategy and grassroots outreach have changed Indian politics. IPAC functions solely, therefore NDA-aligned parties and candidates from major parties like BJP and INC cannot use it.
Mindshare Analytics
Former Prashant Kishor associate Sunil Kanugolu launched the political consultancy business Mindshare Analytics in 2014. The firm now supports the Indian National Congress after working with DMK and BJP. The founder and firm avoid the media.
It led Gujarat, Himachal Pradesh, Karnataka, and Telangana Congress campaigns. The business also managed the Bharat Jodo Yatra. The founder, Rahul Gandhi’s close friend, influences Congress’s internal operations and recent electoral results. Mindshare works exclusively for INC, like IPAC.
Conclusion
New players using technology and data-driven techniques are changing Indian political consultancy. These consultants shape electoral landscapes and assist political parties and candidates win elections.
Leadtech, I-PAC, and Mindshare Analytics are three of the top organizations in this field, each with their own specialties. It will be intriguing to see how these consultancies use technology and creativity to win the 2024 Lok Sabha Elections.