How to Start a Business in Gulf Countries like Dubai: A Complete Guide

Dubai is one of the most sought-after locations for overseas investors and entrepreneurs wishing to grow their businesses because of its low tax rates and conducive business environment. However, a lot of individuals frequently ask how to establish a business in Dubai because there are a lot of factors and complexity involved in the process. This tutorial is for you if you’re one of them.

Read More: Starting a Business in Gulf Countries

This post will guide you through the whole process of opening a business in Dubai, from selecting the ideal venture to obtaining a business bank account and visas.

Required Documents for Dubai Business Startup

You must register your firm and get the required approvals before you can formally begin doing business in Dubai. You will need to have a few necessary paperwork in order in order to accomplish that.

The following standard paperwork is needed to register your business in Dubai:

All stakeholders’ legitimate passports, valid for at least six months

Association Memorandum (MoA)

Office Tenancy Agreement (called Ejari in the United Arab Emirates)

approval of the trade name / first approval

How to Launch a Business in Dubai, United Arab Emirates

Establishing a business in Dubai involves a number of factors. From deciding on the best business activity to determining the kind of license you’ll require and whether to form a mainland or free zone firm.

To provide you with an overview of all the stages required, we have broken this procedure down into 7 essential parts.

1. Select Your Line of Work

Although it may seem like a simple initial step, the UAE has a little more nuanced consequences for this.

Your business license must have a certain pre-defined Activity or Activity Category when establishing your company in the United Arab Emirates. The appropriate business registration authority provides a list of business activities from which this is selected. As a result, effectively establishing your firm depends on understanding which business activity is pertinent to your business plan.

The appropriate activity category to launch a plumbing services firm would be “technical services” or “technical contracting,” for instance. Then, these categories include tasks related to masonry, electrical, plumbing, and AC installation and maintenance, among other things.

Although you can choose to operate more than one activity under one firm, the cost of your license will go up dramatically if you do more than one (depending on your jurisdiction and the chosen activities).

Selecting the appropriate category is crucial for selecting the appropriate jurisdiction in which to launch your firm.

2. Select the Appropriate Jurisdiction for Dubai Company Establishment

You will now have the option to establish a business in Dubai or anyplace else in the United Arab Emirates in one of three jurisdictions, depending on the activity you have selected.

Mainland

Unrestricted areas

Outside

As the names imply, free zones are areas under the jurisdiction of particular agencies inside an emirate that provide commercial privileges unique to certain activities, whereas mainland enterprises register directly with the economic development authority of an emirate. Economic activity by an offshore firm is prohibited within the United Arab Emirates.

Selecting the appropriate jurisdiction can have several advantages for your company. Some free zones, like the Jebel Ali Free Zone, provide infrastructure and tax advantages for importing commodities, while others offer unique incentives for particular kinds of businesses. However, a mainland corporation is the best option if you want to conduct business freely within the United Arab Emirates.

Keep in mind that not every free zone choice offers access to every activity. Free zones provide customized versions of the roughly 2,000 activities available to mainland enterprises.

Step 3: Select a Company Name

This might be the most intricate step in the establishment of a corporation in Dubai. The UAE has very specific rules when it comes to corporate names. Among the prerequisites are:

The name must be original and cannot contain any motifs from any already-existing UAE firm name.

The name must respect the nation’s cultural and religious norms and refrain from using any derogatory or improper language.

The name must fit in and be appropriate for the selected activity.

A legal structure abbreviation (LLC, PJSC, etc.) must appear in the name.

Having three possibilities available is always the best thing to do when submitting a name for approval.

4. Compile all the paperwork needed to register the business.

The procedure for this stage may differ depending on the jurisdiction you have selected. Gulf Transactions completes the necessary paperwork from the Department of Economic Development in the Emirate of your choice for the mainland and attaches copies of your shareholder passports.

At this stage, office space is another crucial factor to take into account. It is necessary to present a tenancy contract, or “Ejari,” when registering for the majority of company kinds. Since the address on your Ejari will be regarded as your official office, it is imperative that you choose the appropriate office before starting the registration procedure for your business. As an alternative, you may purchase a virtual office. Gulf Transactions helps you obtain any one of the two, based on your particular needs as a business.

Certain free zones can need extra paperwork, like your business plan or NOCs. Additionally, it is typically necessary to translate your documents into Arabic.

5. Acquire a Business License

Once your papers have been properly submitted, the appropriate authorities will assess and approve your application. In the extremely unlikely event that there are any complaints, Gulf Transactions provides more clarifying documentation on your behalf. Under ideal circumstances, registering a corporation takes four to six working days.

6. Open a bank account for your business.

The first service you’ll need in the UAE is a bank account, which you may access with your license. You have a variety of alternatives to pick from, and none of them are bad. Among the choices are.

NBD Emirates

Dubai’s Commercial Bank

Bank Mashreq

Commercial Bank of Abu Dhabi

There are a few compliances need to create and maintain a bank account in the United Arab Emirates. The government and banks keep a close eye on financial transactions, and failing to comply with certain regulations may result in fines or the rejection of your application to create an account.

For instance, after six months of usage, a bank account may be canceled.

Foreign business owners may better handle these compliances and prevent potential money or time losses by working with a local partner like Gulf Transactions.

7. File a Visa Application

Your company may qualify for employee and investor visas, depending on the country you have selected. While all company types often provide investor visas, employee visas require registration with the labor department prior to application.

How to start an eshop in 7 stages

You have an incredible idea for an online shop. Or perhaps reading about another successful business owner inspired you.

Read More: κατασκευή eshop

You muster the bravery to carry out your plan, but you are left wondering, “Where do I begin?”

To make your life easier, we’ve posted this guide that provides detailed instructions on how to launch an online business. Whether you’re extending your physical store online or launching a brand-new business, we’ll help you get off to a solid start.

1. Determine who you wish to contact.

One of the first things to consider when launching an internet business is the target market. The closer you are to your product (or audience), the greater your chances of building a successful business.

If you already have a product concept, use it to determine who your target customer is. If not, consider giving a speech to a group of people you know well. Which products are you a regular user of? Which characteristics of the brands you choose are the most valuable to you? As an alternative, who do you hope to assist with the things in your life?

As with any business, it’s helpful to find a goal that will motivate you over time. Ultimately, e-commerce isn’t always a bed of roses (for further details, see our definition of e-commerce). There are several financial and logistical challenges that you will face.

Reminding yourself of your goals and the people you are working for will help you stay on course. To achieve this, take some time to create buyer personas. You may make more informed judgments regarding messaging, eCommerce website design, marketing strategies, and other areas by employing personas to gain a deeper understanding of your target audience.

2. Choose what to put on an online auction.

Making the decision of what to sell will require consideration.

You should ask yourself some crucial questions and perform some competition analysis in addition to taking your target audience’s preferences into account. First things first: which companies currently have a strong web presence? Which specific issues are you able to help in solving? How would you procure your products?

3. Select the structure of your company.

By now, you’re probably bouncing about in your chair, ready to go. There are a few legal things you need to take care of before you can formally establish your business. To ensure that your business is recognized by the government, you must submit an official file. It also contains decisions that affect your eligibility for company finance, tax obligations, and personal protections, among other things.

4. Choose a virtual storefront

If you’ve figured out what to sell and where to buy it, you’re halfway there.

The next step is to create a website where you may list your things. The public face of your business is its website. This is the point at which you will have the biggest impact on both your branding and the consumer journey overall. There, you’ll also be handling important tasks and collecting money. With just one system, you could be able to handle your selling, marketing, payments, logistics, and procurement.

It’s very important to find the best eCommerce platform to host your website on. At this stage, don’t let the bells and whistles of a platform seduce you. Remember to check in and make all the necessary inquiries.

5. Work with a shipper in concert

If you want to start selling quickly, you may always consider dropshipping. A dropshipping company has several advantages, some of which include minimal startup costs and easy maintenance.

Working with a supplier that handles manufacturing, warehousing, and shipping on your behalf is a must of owning a dropshipping business. This is a summary of how it works:

Wix eCommerce offers direct interfaces with popular dropshipping platforms like Spocket and Modalyst. With our integrated solution, you may list and manage your vendor’s products without ever leaving Wix. Customers’ orders will also be automatically sent to your software and suppliers, providing you with a one spot to manage all of your back-office and customer-facing tasks.

6. Install a processor for payments

Before you can earn your first dollar with eCommerce, you must select your payment method. It makes sense to take several forms of payment. Just go back to your most recent dining or shopping experience. You probably expected them to accept credit cards or Apple Pay. Occasionally, you can come upon a store that only accepts cash, in which case you won’t have many alternatives.

Furthermore, a range of payment gateways—also referred to as payment processors or providers—are offered. Payment gateways provide safe and efficient transfers of funds. Which gateway is suitable for you will depend on your business’s needs and location. Whichever option you choose, your supplier will need to verify your bank account before you can take your revenues out.

For American businesses, Wix Payments is a popular choice for accepting credit, debit, Pay Now by Klarna, and other payment methods at the point of sale. It costs nothing and is easy to set up on your Wix account. In the end, you may modify your payout cycles and more with the aid of a single, integrated dashboard.

Another option is to use third-party plugins, which provide over 50 payment options worldwide. Wix doesn’t charge additional fees for transactions and can be easily integrated with your chosen gateway at this time.

7. Select a domain name for your online store.

Finally. It’s time to get your brand started. First, give your business a memorable name. In your target market, having a well-known brand might help you differentiate yourself from the competitors.

Enumerate any phrase associated with your brand, industry, guiding principles, or point of differentiation. As an alternative, use a store name generator to generate concepts.

While selecting a name, keep SEO in mind. Find out what search terms customers use to find your type of physical or digital items. You may use keyword research tools like Semrush or Google Trends for help in this area. You may also consult our SEO guide for further guidance.

It would not be a bad idea to mention your product type or category directly in the name. Customers will learn about your offerings right away thanks to this. For example, if you sell hats, you may include the terms “accessories,” “fedoras,” or “caps” in your name.

When to Start Teaching Swimming and What Parents Should Know

Every family should make learning to swim a top priority. It’s a crucial life skill that can help reduce the risk of drowning, which is the leading cause of mortality for kids. Learning to swim is essential for both parents and kids to ensure that time spent in the water is enjoyable and safe.

Read More: Lets go swimming lessons

The American Academy of Pediatrics (AAP) offers the following advice on when to begin swimming lessons and what to look for in a high-quality learn-to-swim program.

When should my kid start swimming lessons?

Since every child develops at a different rate, not every child is ready to start swim lessons at the same age. Consider your child’s comfort level in the water, physical and developmental restrictions, and emotional maturity while selecting your choice.

Parent-child swim lessons for toddlers and preschoolers: helpful for lots of families

According to recent research, teaching kids between the ages of one and four how to survive in the water and taking swim classes can help lower their chance of drowning. Classes that include parents and their kids are an excellent method to start teaching kids about water safety and develop their swimming abilities. It would be wise to begin lessons right away if your youngster appears ready.

Swim lessons are essential for most families for kids ages 4 and above.

Most kids are prepared for swim lessons by the time they become 4 years old. They can often pick up the fundamentals of water survival at this age, such floating, treading water, and finding an escape route. Most kids taking swim lessons can perform the front crawl by the time they are 5 or 6 years old. The moment has come if your youngster hasn’t enrolled in a swim lesson yet!

Does the AAP suggest baby swimming lessons?

No, because there isn’t any proof right now that baby swim lessons reduce the risk of drowning for infants under a year old. At this age, infants may exhibit reflexive “swimming” motions, but they are still unable to lift their heads sufficiently out of the water to breathe. However, if you want to assist your baby get acclimated to the pool, it’s OK to sign up for a parent-child water play session. It may be a great activity to do together.

Recall that learning to swim does not make a child “drown proof.”

Never forget that learning to swim is only one of several crucial layers of protection required to assist prevent drowning. Constant, concentrated supervision of your child when they are in or around a pool or any other body of water constitutes another layer. Blocking access to pools during non-swim hours is also crucial. According to data from the Consumer Product Safety Commission, 69% of children less than five were not anticipated to be in the water when they drowned.

When selecting swim classes, what should I consider?

Seek out programs and teachers who adhere to rules emphasizing water survival competence abilities in addition to swim stroke technique. For example, all children should be taught how to emerge from the water, swim at least 25 yards, and get back to the surface. Children’s development should be assessed, and teachers should continuously provide feedback on students’ ability levels.

For kids of all ages, seek for initiatives that:

possess knowledgeable, experienced teachers. A nationally approved learn-to-swim program should be used for the training and certification of swim instructors. Additionally, there must to be lifeguards on duty with up-to-date First Aid and CPR certifications.

Encourage safe behavior around, in, and on the water. Kids should never learn to swim alone by an adult or on their own. Teachers should instill in their students the habit of always requesting permission from parents, lifeguards, or swimming instructors before entering a pool or other natural body of water, such as a lake.

Explain what to do in case they unintentionally find themselves in the water. Practicing water proficiency abilities like self-rescue is part of this. Training under a range of realistic scenarios, such as falling in and swimming while clothed, should be included in lessons. Elderly kids should also be taught how to obtain help and what to do if they observe someone else in the water who is having trouble.

To determine if a class is appropriate for your child, allow you to observe it beforehand. Not all swim classes are made equal, so parents should research their options and select the one that best suits their needs. Do they spend most of their time swimming, or do they occasionally stand still while they wait their turn? Do kids receive one-on-one time with adults? Are the teachers approachable and well-informed?

need to be done in several sessions. Children should show steady, steady improvement in their skills over time after they begin instruction. At least keep teaching till they have mastered the fundamentals of water proficiency.

Furthermore, for kids less than four, search for programs that:

Ensure the environment is age-appropriate. During classes, your kid should feel comfortable and protected while participating in activities that promote their social, intellectual, physical, and emotional growth. But kids also need to learn to respect water in a healthy way.

Don’t forget to include “touch supervision.” When young children are near or in the water, especially during swim instruction, an adult should always be nearby to offer “touch supervision.” Encouragement of parent engagement is important, especially as it gives families practice ideas for in between-class activities. If you are unable to swim with your child, consider enrolling in private lessons that provide one-on-one teaching.

Preserve the quality of the water. Since young toddlers are more prone to ingest or breathe in water, it’s critical to disinfect water and keep the chlorine levels at an appropriate level. To assist prevent the kid from discharging bodily waste into the water, a good program should also mandate that the youngster wear a swimsuit that fits snugly around the legs.

Maintain the water’s warmth. At this age, hypothermia is more likely to occur. Children three years old and under should ideally take swim and water safety lessons in water that is between 87 and 94 degrees Fahrenheit.

Swim Lessons: When to Start & What Parents Should Know

Every family should make learning to swim a top priority. It’s a crucial life skill that can help reduce the risk of drowning, which is the leading cause of mortality for kids. Learning to swim is essential for both parents and kids to ensure that time spent in the water is enjoyable and safe.

The American Academy of Pediatrics (AAP) offers the following advice on when to begin swimming lessons and what to look for in a high-quality learn-to-swim program.

Read More: Swimming lessons

When should my kid start swimming lessons?

Since every child develops at a different rate, not every child is ready to start swim lessons at the same age. Consider your child’s comfort level in the water, physical and developmental restrictions, and emotional maturity while selecting your choice.

The American Academy of Pediatrics advises swim training as an additional line of defense against drowning, which many kids can start as early as age 1.

Parent-child swim lessons for toddlers and preschoolers: helpful for lots of families

According to recent research, teaching kids between the ages of one and four how to survive in the water and taking swim classes can help lower their chance of drowning. Classes that include parents and their kids are an excellent method to start teaching kids about water safety and develop their swimming abilities. It would be wise to begin lessons right away if your youngster appears ready.

Swim lessons are essential for most families for kids ages 4 and above.

Most kids are prepared for swim lessons by the time they become 4 years old. They can often pick up the fundamentals of water survival at this age, such floating, treading water, and finding an escape route. Most kids taking swim lessons can perform the front crawl by the time they are 5 or 6 years old. The moment has come if your youngster hasn’t enrolled in a swim lesson yet!

Does the AAP suggest baby swimming lessons?

No, because there isn’t any proof right now that baby swim lessons reduce the risk of drowning for infants under a year old. At this age, infants may exhibit reflexive “swimming” motions, but they are still unable to lift their heads sufficiently out of the water to breathe. However, if you want to assist your baby get acclimated to the pool, it’s OK to sign up for a parent-child water play session. It may be a great activity to do together.

Recall that learning to swim does not make a child “drown proof.”

Never forget that learning to swim is only one of several crucial layers of protection required to assist prevent drowning. Constant, concentrated supervision of your child when they are in or around a pool or any other body of water constitutes another layer. Blocking access to pools during non-swim hours is also crucial. According to data from the Consumer Product Safety Commission, 69% of children less than five were not anticipated to be in the water when they drowned.

When selecting swim classes, what should I consider?

Seek out programs and teachers who adhere to rules emphasizing water survival competence abilities in addition to swim stroke technique. For example, all children should be taught how to emerge from the water, swim at least 25 yards, and get back to the surface. Children’s development should be assessed, and teachers should continuously provide feedback on students’ ability levels.

For kids of all ages, seek for initiatives that:

possess knowledgeable, experienced teachers. A nationally approved learn-to-swim program should be used for the training and certification of swim instructors. Additionally, there must to be lifeguards on duty with up-to-date First Aid and CPR certifications.

Encourage safe behavior around, in, and on the water. Kids should never learn to swim alone by an adult or on their own. Teachers should instill in their students the habit of always requesting permission from parents, lifeguards, or swimming instructors before entering a pool or other natural body of water, such as a lake.

Explain what to do in case they unintentionally find themselves in the water. Practicing water proficiency abilities like self-rescue is part of this. Training under a range of realistic scenarios, such as falling in and swimming while clothed, should be included in lessons. Elderly kids should also be taught how to obtain help and what to do if they observe someone else in the water who is having trouble.

To determine if a class is appropriate for your child, allow you to observe it beforehand. Not all swim classes are made equal, so parents should research their options and select the one that best suits their needs. Do they spend most of their time swimming, or do they occasionally stand still while they wait their turn? Do children get one-on-one attention? Are the teachers approachable and well-informed?

need to be done in several sessions. Once children start lessons, you should be able to see gradual but consistent progress in their abilities over time. Continue lessons at least until your they master basic water competency skills.

In addition, for children under age 4, look for programs that:

Ensure the environment is age-appropriate. Your child should feel safe and secure during lessons, with activities that support their social, intellectual, physical, and emotional development. However, children need to develop a healthy respect for water, as well.

Include “touch supervision.” Whenever infants and toddlers are in or around water—even during swim lessons―an adult should be within arm’s reach to provide “touch supervision.” Parent participation should be encouraged, especially since it also helps families know what to practice in between classes. If you can’t be in the water with your child, look for private classes that offer 1-on-1 instruction.

Maintain water purity. Young children are more likely to swallow or breathe in water, so water disinfection and maintaining proper chlorine levels is really important. A good program should also require the child to wear a swimsuit that is snug-fitting at the legs to help avoid spreading body waste into the water.

Keep the water warm. Hypothermia is a greater risk at this age. Ideally, swim and water safety classes for children age 3 and younger should be in water heated to 87 to 94 degrees Fahrenheit.

When the cost of swim lessons is a concern

If you’re worried your family can’t afford swim lessons, check with your city government. Many towns have scholarship programs that help cover the cost of swim lessons held at public pools. Reach out to qualified instructors about possible payment plans or scholarship options.

How to Start Training for Cycling as a Beginner

With seasoned riders putting up their bikes and novice riders just beginning their training, the cycling world is always changing. At our cycling camps and competitions, we witness the full spectrum, and as coaches, we feel that helping cyclists benefit from the most recent developments in sports science is just as vital as teaching the fundamentals.

Read More: Cykeltræning

Throughout our lives, our connection with bicycles may develop and evolve. For some of us, this involves setting and achieving objectives and putting in the necessary training to reach them. It doesn’t have to be scary to go from being a bike rider to an athlete undergoing training. Effective cycling training doesn’t have to be difficult, and you can start training and get ready for rides longer than three hours using the knowledge and riding strategies in this book.

Getting Ready for My First Cycling Training

There are a few things you should buy and complete before starting an exercise program or riding your bike more frequently. In a nutshell, these consist of:

Bring your bicycle to the store: Get your bike tuned up and have worn parts (tires, chain, brake pads, etc.) replaced so it can support your goals.

A bike fit can help you ride more comfortably and lower your risk of injury. Training puts a lot of strain on the body. Pain in the lower back and knees, as well as discomfort in the neck and shoulders, can all be avoided or lessened with a proper bike fit.

Prepare: Although you don’t need to dress like an expert, padded cycling shorts are a must (if you don’t like the skin-tight look, go for baggies with a cushioned inner). Since cycling seats are meant to be used with padded shorts, they don’t feature a lot of cushioning. Choose moisture-wicking materials instead of cotton for other clothing, and wear layers so you can adapt to the weather.

Put on a helmet: Do not act foolishly.

Items You Can Start With Without

As a biker, you have access to an apparently limitless variety of things, but when you’re just starting out, it’s crucial to understand that you don’t have to spend a fortune or buy everything at once. These are things that many, including the salesmen at bike shops, believe you should have but you don’t, at least not immediately.

Power meter: You may get a great deal of training progress before having to purchase a power meter, but power training is incredibly beneficial.

See Power Meter for a heart rate monitor.

Anything composed of carbon fiber: carbon fiber is costly, robust, and light. Go for it if you’d want a carbon bike frame, wheels, or other parts! If so, less expensive materials like aluminum would suffice for all your needs.

The First Week of Your Cycling Training

Make more bike rides than you did the previous week. If you’ve never ridden a bicycle before, begin by going for 30 to 60 minutes each time, three to five times. If you’ve been riding for fun or as a form of transportation, estimate the approximate weekly miles (not the distance!) that you’ve been riding and add 10% to it.

Don’t stress about exerting yourself. Don’t start the first week with four intense spin classes. Start with volume and add intensity afterward; don’t start with intensity. You should ride at a conversational pace when cycling, which allows you to converse in whole sentences with other riders. On a 10-point Rating of Perceived Exertion scale, where 1 represents sitting at a café and staring at your bike and 10 represents working as hard as you can, this is a moderate intensity level, a 4-5.

Your Initial Month of Cycling Training

Beginner cyclists who did not ride frequently prior to beginning training should keep up the volume development by gradually increasing weekly riding time by 10% over the course of three to six rides. At least one day every seven should be spent relaxing and not training. The maximum weekly hours that many athletes can dedicate to training are rapidly reached—some even during the first month. This is especially true for athletes who switched to goal-oriented training after years of ordinary riding.

Increase the length of your weekend rides. Although you may gradually increase the length of each ride to increase training volume, many athletes who prioritize their careers and families find it challenging to bike for more than 60 to 90 minutes on weekdays. Adding additional time to weekend rides is a more popular technique to increase volume. This is also advantageous since, at this point, a longer individual ride generates a large training stimulus (training stress is the stimulus that allows your body to adapt and develop stronger). (Find out how long your longest ride has to be).

Make contact with the cycling community. The greatest approach to pick up cycling abilities is to ride alongside more seasoned riders. Starting off with cycling has a learning curve, just like everything else. Everyone has to start somewhere, and most people are eager to assist less experienced riders in reducing their learning curve. Finding a group you feel at ease with is crucial, and your neighborhood bike store or cycling club is a great place to start. Many provide free weekly group rides for riders of all abilities, speeds, and degrees of experience. Some also plan group workouts, such as a bike where participants climb a nearby hill repeatedly.

You may still interact with the cycling community by using applications like Strava and Zwift if you want to train indoors or if your available training time necessitates it. (Try these indoor riding workouts under 60 minutes.) These applications serve as social networks and fitness trackers, assisting athletes in tracking their development and maintaining accountability for their training objectives. Athletes who collaborate with coaches frequently upload their training data to apps like TrainingPeaks, which is part of our TrainRight Membership, or other comparable services. These applications enable coaches to evaluate an athlete’s data and, when combined with regular one-on-one conversations, plan and modify future training. If you use a fitness tracker, make sure to upload your data because they work better with more information.

Your Initial Three Months of Cycling Training

Increasing your riding hours won’t improve your fitness much when time-pressed athletes reach their 6- to 10-hour weekly training limit. Since workload is a function of both volume and intensity, we must raise intensity in order to increase workload without raising volume. This is when intervals are useful.

By alternating between higher-intensity training sessions and lower-intensity recuperation intervals, interval training raises the overall burden. Periods of time might be any length, somewhat tough or extremely difficult, and anything in between. The amount of time you can maintain an effort and its intensity are inversely related to one another. The interval will be shorter the tougher it is, and vice versa. This connection may be used by athletes to focus an individual session, a set of workouts, or a training block on the energy system they want to stress.

This is the general relationship between interval intensity and duration and energy systems. While some overlap exists, the main issue is that you cannot do 10-minute VO2 max intervals because you are unable to maintain the intensity required to focus on that energy system for a whole 10-minute period of time. Similarly, relatively few athletes are able to maintain lactate threshold intensity for 60 minutes. The majority of athletes can only sustain the required effort for increased performance at lactate threshold for ten to twenty minutes at a time. Intervals that are too lengthy tend to lose intensity in the direction of general aerobic training. This isn’t always a negative thing, but it doesn’t assist the interval accomplish its purpose.