How to start an eshop in 7 stages

You have an incredible idea for an online shop. Or perhaps reading about another successful business owner inspired you.

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You muster the bravery to carry out your plan, but you are left wondering, “Where do I begin?”

To make your life easier, we’ve posted this guide that provides detailed instructions on how to launch an online business. Whether you’re extending your physical store online or launching a brand-new business, we’ll help you get off to a solid start.

1. Determine who you wish to contact.

One of the first things to consider when launching an internet business is the target market. The closer you are to your product (or audience), the greater your chances of building a successful business.

If you already have a product concept, use it to determine who your target customer is. If not, consider giving a speech to a group of people you know well. Which products are you a regular user of? Which characteristics of the brands you choose are the most valuable to you? As an alternative, who do you hope to assist with the things in your life?

As with any business, it’s helpful to find a goal that will motivate you over time. Ultimately, e-commerce isn’t always a bed of roses (for further details, see our definition of e-commerce). There are several financial and logistical challenges that you will face.

Reminding yourself of your goals and the people you are working for will help you stay on course. To achieve this, take some time to create buyer personas. You may make more informed judgments regarding messaging, eCommerce website design, marketing strategies, and other areas by employing personas to gain a deeper understanding of your target audience.

2. Choose what to put on an online auction.

Making the decision of what to sell will require consideration.

You should ask yourself some crucial questions and perform some competition analysis in addition to taking your target audience’s preferences into account. First things first: which companies currently have a strong web presence? Which specific issues are you able to help in solving? How would you procure your products?

3. Select the structure of your company.

By now, you’re probably bouncing about in your chair, ready to go. There are a few legal things you need to take care of before you can formally establish your business. To ensure that your business is recognized by the government, you must submit an official file. It also contains decisions that affect your eligibility for company finance, tax obligations, and personal protections, among other things.

4. Choose a virtual storefront

If you’ve figured out what to sell and where to buy it, you’re halfway there.

The next step is to create a website where you may list your things. The public face of your business is its website. This is the point at which you will have the biggest impact on both your branding and the consumer journey overall. There, you’ll also be handling important tasks and collecting money. With just one system, you could be able to handle your selling, marketing, payments, logistics, and procurement.

It’s very important to find the best eCommerce platform to host your website on. At this stage, don’t let the bells and whistles of a platform seduce you. Remember to check in and make all the necessary inquiries.

5. Work with a shipper in concert

If you want to start selling quickly, you may always consider dropshipping. A dropshipping company has several advantages, some of which include minimal startup costs and easy maintenance.

Working with a supplier that handles manufacturing, warehousing, and shipping on your behalf is a must of owning a dropshipping business. This is a summary of how it works:

Wix eCommerce offers direct interfaces with popular dropshipping platforms like Spocket and Modalyst. With our integrated solution, you may list and manage your vendor’s products without ever leaving Wix. Customers’ orders will also be automatically sent to your software and suppliers, providing you with a one spot to manage all of your back-office and customer-facing tasks.

6. Install a processor for payments

Before you can earn your first dollar with eCommerce, you must select your payment method. It makes sense to take several forms of payment. Just go back to your most recent dining or shopping experience. You probably expected them to accept credit cards or Apple Pay. Occasionally, you can come upon a store that only accepts cash, in which case you won’t have many alternatives.

Furthermore, a range of payment gateways—also referred to as payment processors or providers—are offered. Payment gateways provide safe and efficient transfers of funds. Which gateway is suitable for you will depend on your business’s needs and location. Whichever option you choose, your supplier will need to verify your bank account before you can take your revenues out.

For American businesses, Wix Payments is a popular choice for accepting credit, debit, Pay Now by Klarna, and other payment methods at the point of sale. It costs nothing and is easy to set up on your Wix account. In the end, you may modify your payout cycles and more with the aid of a single, integrated dashboard.

Another option is to use third-party plugins, which provide over 50 payment options worldwide. Wix doesn’t charge additional fees for transactions and can be easily integrated with your chosen gateway at this time.

7. Select a domain name for your online store.

Finally. It’s time to get your brand started. First, give your business a memorable name. In your target market, having a well-known brand might help you differentiate yourself from the competitors.

Enumerate any phrase associated with your brand, industry, guiding principles, or point of differentiation. As an alternative, use a store name generator to generate concepts.

While selecting a name, keep SEO in mind. Find out what search terms customers use to find your type of physical or digital items. You may use keyword research tools like Semrush or Google Trends for help in this area. You may also consult our SEO guide for further guidance.

It would not be a bad idea to mention your product type or category directly in the name. Customers will learn about your offerings right away thanks to this. For example, if you sell hats, you may include the terms “accessories,” “fedoras,” or “caps” in your name.